Overview

NorthBay Logistics, a growing mid-sized logistics company, was experiencing rising operational costs, fragmented workflows, and inefficiencies across regional hubs. Despite steady market demand, profit margins were shrinking due to process bottlenecks and underutilized resources.

How Optimo Started

Optimo was founded with a single mission: to bridge the gap between ambitious business goals and effective execution. Our team of seasoned consultants recognized a recurring challenge across industries—companies were often rich in ideas but lacked the strategic clarity and operational systems to turn those ideas into measurable results.